We take the challenges carriers face in recruiting and retention, and provide solutions through strategy and creative ideas that get the job done.
Expand fleet by 30 drivers to implement a new solo regional division.
Conversion quickly implemented a tactical marketing plan to engage and attract drivers in the hiring area for the new region.
The new regional fleet was staffed with 30 drivers in less than a month, and the fleet continues to grow.
Increase application count for 2 additional recruiters without increasing cost-per-app.
Implemented new, innovative digital and social media advertising focused on growing quality applications, while maintaining existing cost-per-app.
HIRES ⇧ in just one month, driver apps exceeded needs for 2 new recruiters, and most importantly, the cost-per-app was down, and hires were up from previous month.
Aggressively grow the company's fleet while targeting the experienced flatbed owner operator market.
A strategic digital and social media mix focused on telling the Carrier One story to attract quality owner operators and drivers interested in leasing opportunities.
45% increase in hires year-over-year.
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