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The life of an ad: How long should you use your advertising campaign? (part I)

As an advertising writer, I can’t help but analyze advertisements wherever they are. Drives my family crazy. In this case I was wondering when McDonald’s would be changing that campaign again.


ACS Advertising Introduces Virtual Recruiter

Today ACS Advertising introduced another innovative solution for the driver recruiting industry – ACS Virtual Recruiter. This new solution pre-qualifies your online leads, and instantly connects your recruiters with qualified drivers.


Don’t Forget Who Your Brand Message is Really For

It’s not news that the Internet and social media like blogs, Facebook and Twitter have altered how companies and the public relate to each other. But there are still many of you in the trucking industry who think drivers are still behind the curve or remov


ACS Advertising Announces Client Service Team Promotions

ACS Advertising, A Xerox Company, today announced the promotion of eight team members as the agency continues to grow and develop the organization’s client service team.


The Driver Recruiting Crystal Ball

It’s completely understandable that those who live in the trenches of driver recruiting today are overwhelmed with the current challenge of attracting and hiring the right drivers.


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