Posts for Tag: Advertising
The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.
Carriers have an important decision to make: will a staffing agency and/or advertising agency best meet their needs?
With unemployment rates just below 4%, a growing driver shortage, and many other factors outside of carriers’ hands, the importance of a diverse media mix focusing on different strategies is needed to ensure that you’re bringing in qualified candidates.
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.