Posts for Tag: Advertising
Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation
The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.
Truck Driving Staffing Agencies vs. Advertising Agencies
Carriers have an important decision to make: will a staffing agency and/or advertising agency best meet their needs?
Advertising for Trucking: Why You Need a Mix of Driver Recruiting Strategies
With unemployment rates just below 4%, a growing driver shortage, and many other factors outside of carriers’ hands, the importance of a diverse media mix focusing on different strategies is needed to ensure that you’re bringing in qualified candidates.
Advertising for Trucking: Why You Need a Mix of Strategies
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
Keeping Drivers in the Facebook Platform is Paying Off
Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.
