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Posts for Tag: Advertising


Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation

The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.

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Truck Driving Staffing Agencies vs. Advertising Agencies

Carriers have an important decision to make: will a staffing agency and/or advertising agency best meet their needs?

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Advertising for Trucking: Why You Need a Mix of Driver Recruiting Strategies

With unemployment rates just below 4%, a growing driver shortage, and many other factors outside of carriers’ hands, the importance of a diverse media mix focusing on different strategies is needed to ensure that you’re bringing in qualified candidates.

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Advertising for Trucking: Why You Need a Mix of Strategies

There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.

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Keeping Drivers in the Facebook Platform is Paying Off

Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.

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