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Posts for Tag: Marketing


Facebook Groups: Revolutionizing Online Truck Driving Communities

Truck drivers, like everyone else in the world, want a place to belong. It may seem impossible for such a place to be found in the digital realm, but that couldn’t be farther from the truth

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Conversion Employee Profiles - Sydney Moore

Meet Social Media Strategist, Sydney Moore. She is passionate about social media marketing and it shows! We are excited to share her infectious energy with you.

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Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation

The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.

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Advertising for Trucking: Why You Need a Mix of Strategies

There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.

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Keeping Drivers in the Facebook Platform is Paying Off

Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.

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