Posts for Tag: Marketing
Registration Opens for the 2020 Recruitment & Retention Conference
ConversionU (training division of Conversion Interactive Agency), the American Trucking Associations (ATA), and Transport Topics announced today that registration is now open for the seventeenth annual Recruitment and Retention Conference
Facebook Groups: Revolutionizing Online Truck Driving Communities
Truck drivers, like everyone else in the world, want a place to belong. It may seem impossible for such a place to be found in the digital realm, but that couldn’t be farther from the truth
Conversion Employee Profiles - Sydney Moore
Meet Social Media Strategist, Sydney Moore. She is passionate about social media marketing and it shows! We are excited to share her infectious energy with you.
Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation
The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.
Advertising for Trucking: Why You Need a Mix of Strategies
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
