Posts for Tag: Marketing
The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.
Copywriters are a rare breed, and Sydney Eddy is no different.
Holthaus is focused on helping carriers facing driver recruiting, retention & training challenges