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Posts for Tag: Marketing


Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation

The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.

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Advertising for Trucking: Why You Need a Mix of Strategies

There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.

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Keeping Drivers in the Facebook Platform is Paying Off

Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.

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Conversion Employee Profiles - Sydney Eddy

Copywriters are a rare breed, and Sydney Eddy is no different.

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Brad Holthaus Joins Advertising Agency as Executive VP of Sales

Holthaus is focused on helping carriers facing driver recruiting, retention & training challenges

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