Posts for Tag: Marketing
Invite Drivers to Your Brand Party – But Don’t Forget to Send the Invitation
The Awareness phase of the driver recruiting lead funnel is often overlooked because it is hard to tie an exact cost-per-lead or cost-per-hire to dollars spent in this bucket.
Advertising for Trucking: Why You Need a Mix of Strategies
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
Keeping Drivers in the Facebook Platform is Paying Off
Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy.
Conversion Employee Profiles - Sydney Eddy
Copywriters are a rare breed, and Sydney Eddy is no different.
Brad Holthaus Joins Advertising Agency as Executive VP of Sales
Holthaus is focused on helping carriers facing driver recruiting, retention & training challenges
