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2014 Recruitment & Retention Conference Kicks Off Today

Hundreds of recruiting and retention professionals gathered today at the 11th Annual Recruitment & Retention Conference in Nashville, Tenn. This is a one-of-a-kind annual event hosted by ACS Advertising and the Truckload Carriers Association (TCA) that gives carriers resources and insight to answer the challenge of change for hiring and retaining drivers in today’s market. Today’s schedule began with a general session with speaker Bill Sims, Jr., whose inspiring talk really set the tone for the day. Sims, the author of Green Beans & Ice Cream, spoke about the perfect recipe for driver retention and excellence.

Following the morning’s general session, attendees had the opportunity to attend several workshops throughout the day and hear from many of the industry’s experts. Dave Chesterman, director of recruiting for Celadon Group, Inc., and Betty Nix, director of recruiting for Boyd Brothers Transportation, Inc., joined representatives from Maverick USA, Randall-Reilly and two of our own from ACS Advertising for the “Recruitment & Retention Myth-Busters” intensive workshop. The panel members looked at the top four myths in recruitment and retention today and provided solutions for changing the recruiting process. Howard Kastrinsky, Esq., and Sean McLean, Esq., from King and Ballow and Michael P. Kelly, director of wellness for Cottingham & Butler, Inc., tackled the popular subject of driver wellness in “The Legal Risks Associated With Wellness Programs.” The session looked at how companies can implement legally-compliant wellness programs to help reduce growing health insurance costs and promote driver health. Other workshops included: “Networking in the Round,” “No Trust, No Relationship: A Retention Strategy You Can Count On,” “Recruiting & Operations Alignment: Getting the Driver Relationship Started in the Right Gear,” “How To Get Drivers and Keep Them - An Industry Panel Discussion,” “Retention Best Practices, Tools and Processes,” “Breakthrough Recruiting Techniques in Digital & Social Media,” “Web-based Driver Orientation - Impacting Drivers and Fleets,” “Independent Contractors and Owner Operators: Their Success if Your Success,” “How and When to Use Criminal Records: A Trucking-specific Case Study,” and “Developing Effective Driver Finishing Programs.”

It was incredible to hear all the great feedback from today’s conference attendees. Everyone found the workshops from this year’s Recruitment & Retention Conference extremely helpful and informative. We can’t wait for tomorrow’s exciting events!

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