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Conversion Interactive Agency™ and Transport Topics to Host 2016 Recruitment & Retention Conference

BRENTWOOD, TENN., October 15, 2015– Conversion Interactive Agency announced today the advertising agency’s training division, ConversionU, is hosting the 13th annual Recruitment and Retention Conference with Transport Topics, and the event is scheduled for February 10-12, 2016 at the Sheraton Music City Hotel in Nashville, Tenn.

“In today’s driver recruiting environment, carriers need help navigating through the challenges of growing and sustaining their fleet,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “We believe that starts with carriers equipping and building their recruiting and retention teams for success. With the help of Transport Topics and their industry leadership, we’re building a great lineup of speakers and content for this year’s conference that includes tools and solutions for carriers to equip their teams for success.”

The 2016 Recruitment and Retention Conference schedule includes insight from transportation industry experts and those who know and understand how to build successful teams. Bob Costello, chief economist and senior vice president for the American Trucking Associations will open the event with his expertise on recruiting and retention industry trends and data. Attendees will also hear from Tim Kight, founder and president of Focus3, who has helped clients like Urban Meyer and the Ohio State University take teams and organizations to their highest potential.

Other topics on the agenda for the 2016 conference include Structuring Your Recruiting Department for Success, a Driver Retention Panel where carriers can hear directly from drivers on what they want and expect from a carrier, and Equipping Your Team with the Right Technology for Success. “These topics and many more make up the conference agenda, and attendees can be confident they will leave the event with game-changing advice, tools and solutions for their recruiting and retention teams,” added Walkup.

“Transport Topics is proud to co-host the annual Recruitment & Retention Conference. Finding and retaining qualified drivers is of paramount importance to the industry and our readers,” said Jeff Mason, executive vice president, Transport Topics.

Registration for the 2016 Recruitment and Retention Conference will open November 1, 2015, and attendees can register by visiting

To find out more about Conversion Interactive Agency, visit

About Conversion Interactive Agency
Conversion Interactive Agency is a full service advertising agency specializing in driver recruiting, retention and training for the trucking industry. The agency is focused on connecting fleets with drivers through the Brand Connection.


Media Contact: Priscilla Peters, VP Marketing & Training, Conversion Interactive Agency, 615-377-2595,

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