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Conversion Interactive Agency Sells to Randall-Reilly

BRENTWOOD, TENN., August 11, 2015 – Conversion Interactive Agency announced today that the company has sold to Randall-Reilly, based out of Tuscaloosa, Ala. The driver recruiting web site adds a new asset to Randall-Reilly’s suite of driver recruiting digital offerings. The details of the sale are undisclosed.

“Today, more than ever, we’re focused on our core business of executing advertising and marketing strategy to help our customers reach their driver recruiting and retention goals,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “While is one of the most successful driver recruiting web sites in the industry, we want to ensure that our resources and investments remained focused on our advertising agency business.”

Conversion Interactive Agency has been the parent company for from its inception, building the web site to its position as an industry leading driver recruiting web site dedicated to delivering driver and owner-operator leads to carriers nationwide. Now, Conversion Interactive Agency can move forward in focusing on new innovation to help their carrier customers recruit, train and retain drivers in today’s market.

“We really like the job posting model,” said Scott Miller, senior vice president of sales at Randall-Reilly. “The website will provide unique behavioral data on drivers and will bolster traffic for our driver recruiting network. We want to assure carriers currently using that Randall-Reilly will continue providing the same level of customer service they received with Conversion Interactive Agency.”

To find out more about Conversion Interactive Agency, visit

About Conversion Interactive Agency
Conversion Interactive Agency is a full service advertising agency specializing in driver recruiting and retention for the trucking industry. The agency is focused on connecting with drivers through the Brand Connection.


Media Contact: Priscilla Peters, Conversion Interactive Agency, 615-377-2595,

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