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COVID-19 & Driver Recruiting: Updates for 4/6/2020

We understand you and your team are battling the challenge of recruiting and retaining drivers during this unexpected pandemic situation. Conversion Interactive Agency is committed to regularly sharing with you the trends, information and data we are collecting that impacts you and your carrier.

While this is an ever-changing situation, below is a rundown of what we know today:

  • The Debate Over Including Independent Contractors in Government Assistance Borrowing During COVID-19 – For a trucking company with 500 people or fewer, one of the big questions is whether independent contractors can be counted in that 500 and whether their compensation can serve as the basis for determining the size of the loan available under Paycheck Protection Program. To read more about the perspective from the legal community, click here.
  • Transportation Secretary Elaine Chao Vows to Support Trucking – According to Secretary Chao, the DOT stands ready to build on the actions it already has taken to help trucking support the country through the coronavirus crisis. To read about the DOT’s exclusive interview with Transport Topics click here.
  • CVSA Postpones International Roadcheck – CVSA has decided to postpone the International Roadcheck originally scheduled for May 5-7, 2020 to later in the year. Click here to read more from CVSA.

The following includes information on driver recruitment media and marketing updates from Conversion Interactive Agency and our valued partners:

Google Trends:

  • Search queries for “Truck Driver Jobs” and “Truck Driving Jobs” were down slightly last week, but remain consistent with where they were this time last year.
  • Some new breakout search queries related to “Truck Driving Jobs” have emerged as top search queries using this term –
    • truck driving jobs in arkansas
    • inexperienced truck driving jobs
    • highest paid truck driving jobs
    • entry level truck driving jobs
      • The interesting queries are “Inexperienced Truck Driving Jobs” and “Entry Level Truck Driving Jobs.” With many people out of work, they appear to be searching for jobs with more stability and in high-demand during this crisis. Carriers offering student training positions should be seeing a spike in interest. There is also a strong possibility that drivers who have left the industry, or have let their CDL lapse, are looking to get back in a truck. Especially those that may have left for local positions like Uber/Lyft.

Job Posting Data:

  • “CDL Driver” job postings are up 23% month-over-month, but down 60% year-over-year.

Hiremaster Data:

  • Traffic is up almost 5% and total leads are up almost 9% April 1-5 vs March 1-5
  • Traffic last week vs the week before was up 8% and leads were 2%.
  • Some states that show volatile change in traffic and leads month-to-date are:
    • Texas - (+51%)
    • California - (+16%)
    • Florida - (+34%)
    • Georgia - (-46%)
    • North Carolina - (-55%)
    • Tennessee - (-42%)

Reminder: We are also sending out updates for your drivers so you can provide them with valuable information that will help them on the road. You can find the latest driver update here on our blog.

If you have specific information you would like to know or would like us to research, please email

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