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Day One of the 2016 R&R Conference

If today was any indication, the 13th Annual Recruiting & Retention Conference is already off to an exciting start in beautiful Nashville, Tennessee!

Every year, we look forward to exploring game-changing ways of improving driver recruitment and retention with hundreds of professionals in the industry. This annual event is a fantastic opportunity to hear from leadership experts and take away tools to improve driver relationships.

We started this morning off with a general session led by ATA’s Chief Economist, Bob Costello. Costello shared valuable information concerning data and trends in todays’ market, and we learned just how much of an impact the current landscape has on our recruiting and retention efforts.

Costello’s in-depth expertise was the perfect set-up for the engaging breakout sessions that followed. Attendees had options to participate in the workshops of their choice, including Structuring Your Recruiting Department for Success, led by Conversion’s own Vice-President of Business Development, Lori Furnell. Participants in this session listened in on a carrier panel as they discussed how roles and responsibilities are evolving for recruiting departments today and why these departments look different now compared to just a few years ago.

Other workshop sessions taking place were: Focus on Driver Recruiting & Retention: Straight From the Source; Best Practices for Retaining Drivers in Today’s Market; Research Overview: Top Industry Issues for Drivers & Carriers; Transforming Driver Orientation with E-Learning; Navigating Hiring Regulations in Today’s Legal Environment; and Driver Wages & the Market Today.

After lunch, we met for another general session with Focus3 Founder, Tim Kight, who has helped clients like The Ohio State University take teams and organizations to their highest potential. He helped us understand the “R” Factor and how it applies to carrier values. Kight’s insight gave us plenty of food for thought on upping our retention game!

Following Kight’s session, Terry Bowden joined us for a talk on the importance of connecting with drivers and motivating our recruiting and retention teams. As head coach for the University of Akron and an esteemed football analyst, Bowden encouraged us all to keep our eyes trained on success in the face of industry challenges.

We spent the rest of the afternoon engrossed in additional workshops, including Setting Yourself Up for Success with Owner-Operators; Hiring & Retaining Students for Today’s Driver Lifestyle; and Military Recruiting Victories. Supporting Driver Recruiting Through Improving Trucking’s Image proved to be a very interesting discussion on the transportation industry’s latest efforts to improve its image and the potential, long-term effect it could have on driver recruiting and retention.

We hope all attendees had as much fun as we did on this first day of the 13th Annual Recruiting & Retention Conference. We can’t wait to see what tomorrow will bring!

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