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Facebook Groups: Revolutionizing Online Truck Driving Communities

Truck drivers, like everyone else in the world, want a place to belong. It may seem impossible for such a place to be found in the digital realm, but that couldn’t be farther from the truth. One of the most outstanding examples of this is Facebook Groups. ​

​Facebook Groups expert, Bella Vasta, equates a Facebook Page to your front yard - a place where anyone can drive by and see what you have to offer. But they can’t get a close, personal look into your life by simply passing by your front yard. However, your back yard is a place where you can come together with your peers and have conversation. This is what Facebook Groups resembles - a place where someone with a common interest has been invited to participate in a more intimate environment and involves a sense of camaraderie.

At the annual F8 Conference, Facebook placed a huge emphasis on Facebook Groups, especially for businesses, and they unveiled some new features to help Group admins build better and more engaging communities.​

  1. The new “Find A Mentor” feature allows users to get matched with a mentor for professional or personal development. This can be used for new drivers to be matched up with veteran drivers during their first few months with the company. The tool will allow the driver to get their questions answered and receive encouragement from someone that has been through the exact same things.
  2. To help company announcements stand out among the web of other group posts, Facebook has provided group admins with post formatting options, such as variable text sizes, bullet points, and block quotes.
  3. Facebook’s algorithm gives priority to posts published in groups. Here’s the bottom line - Facebook groups will help you to increase the visibility of your publications. Your posts will have a higher reach if you post on a group in addition to posting on your public page.

​ There is no question that Facebook Groups are a great way to reach potential drivers and engage with current drivers. Conversion Interactive Agency offers services to create, manage and monitor Facebook Groups for your company. If you’re interested in learning more about our Social Media Group and Monitoring packages, reach out to your account executive, fill out the form below, or visit today!

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