According to LinkedIn, as of November 3, 2011, they operate the world’s largest professional network on the Internet. With more than 135 million members in over 200 countries and territories, LinkedIn houses more than 2 million Company Pages. It is a tool that can be used many different ways. If you have planned a meeting and you know who is going to be in attendance, find them on LinkedIn! Attendees will be impressed that you went out of your way to find them and they will be even more impressed if you take the time to get to know them virtually before you meet them “in real life.” It is also a great way to generate sales leads or follow up with a business pitch. Smart business men and women are always the most prepared.
These easy to follow instructions should get you off to a good start. After perfecting your profile, you’ll be ready to get LinkedIn! Make sure you download our Getting Started with LinkedIn Guide here.
For other helpful tips, check out our full Social Media White Paper series here! Happy connecting!