Keeping Drivers in the Facebook Platform is Paying Off
Social media users tend to want to stay in their social media platform of choice. As a result, we’ve adjusted our social media advertising strategy. Why fight the uphill battle of trying to convert potential drivers to a website visitor and then to a lead? The driver’s experience interacting with your brand on social media can help their overall view of the company and your lead volume.
An example of this playing out is seen when we add Facebook Lead Ads to the mix. These ads become auto-populated forms in Facebook, keeping the driver in the platform, and avoiding the risk of losing them in the transition to the landing page. As a carrier, you get the necessary information to gather a lead, avoiding the “I don’t have time for this” mentality that some potential drivers might have.
As you can see, the data shows that transitioning from a traditional Domain ad campaign to a Social Media experience campaign (in this case, Facebook Lead Ads) significantly increases leads with the same budget. In most cases, the lead volume more than doubled.
Want to learn more about how we can incorporate Facebook Lead Ads into your social media advertising mix? Email us today!