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Kelley Walkup & Joanne Hazelwood Purchase ACS Advertising | | R&R Conference

Full service driver recruiting & retention advertising agency renamed Conversion Interactive Agency

BRENTWOOD, TENN., February 4, 2015– Kelley Walkup and Joanne Hazelwood announced today that the two have purchased ACS Advertising, and the Recruiting & Retention Conference from Pegasus TransTech, and the advertising agency has a new name – Conversion Interactive Agency.

“Our name has changed, but the commitment we have to serving our clients and helping them grow their fleet and retain their drivers has not,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “The reason we chose Conversion as the core component of the new name for the agency, is because our focus will always be on driving conversions for our clients. In today’s digital world, converting impressions to clicks, clicks to leads, and leads to hires is the name of the game, and I’m confident our process and strategic approach is unparalleled in the industry.”

Walkup was the leader of ACS Advertising for almost two decades, directing the strategic vision for the company as the leading driver recruiting advertising agency in the transportation industry. Hazelwood is the former executive vice-president of Innovative Computing Corporation. In her role at Innovative, Hazelwood oversaw the continued growth and development of Innovative’s sales and marketing team and was strategically responsible for the enhancement of the company’s partner program and their approach to relationship management in the transportation industry.

“I’m excited about being a part of the most progressive advertising agency in transportation and being able to bring my resources and contacts in and outside of the industry,” said Joanne Hazelwood, Co-Chairman of Conversion Interactive Agency. “The recruiting and retention solutions we provide to carriers are unparalleled, and the innovation we’re working on for the future is very exciting.”

The details of the acquisition are undisclosed, but the organization is now a 100% minority-owned company. Conversion Interactive Agency (formerly ACS Advertising) serves over 200 companies as their advertising agency of record.

Just like ACS Advertising, Conversion Interactive Agency is dedicated to building innovative recruiting and retention strategies specific to fleets and other product and service providers in and outside of the trucking industry. This is accomplished through a strategic media mix that involves digital and social media, media planning and buying, creative and promotional campaigns, and public relations and branding building.

“We are extremely excited to announce Conversion Interactive Agency to the market and to our customers,” said Walkup. “We will continue to deliver unmatched marketing and advertising strategies to our clients that have a significant impact on their business, and they can count on a renewed focus from our entire team.”

To find out more about Conversion Interactive Agency, visit

About Conversion Interactive Agency

Conversion Interactive Agency (formerly ACS Advertising) is a full service advertising agency specializing in driver recruiting and retention for the trucking industry. The agency is focused on connecting with drivers through the Brand Connection.


Media Contact: Priscilla Peters, Conversion Interactive Agency, 615-377-2595,

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