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Marten Transport Selects Conversion Orientation as New Online Driver Orientation Platform

The online orientation solution from ConversionU helps Marten improve driver retention

BRENTWOOD, TENN., May 31, 2016– ConversionU announced today that Marten Transport has implemented the organization’s online driver orientation platform, Conversion Orientation, as the carrier’s new solution for on-boarding drivers.

“Using an e-learning platform in our driver orientation process has allowed us to present more material, improve driver retention of that material, and reduce on-boarding time,” said Tim Norlin, sr. director of driver development for Marten Transport. “Conversion provided great options and a seamless process for implementation.” Norlin and his team at Marten Transport worked closely with the ConversionU team to customize the training and implement e-learning for the organization.

“We are pleased to announce Marten Transport as a new user of our Conversion Orientation solution,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “Their adoption of our platform is a great testament to the quality of the solution and the commitment we have to helping fleets improve the driver experience.”

In addition to online driver orientation, ConversionU offers Conversion On-boarding, the company’s solution that provides drivers the convenience of filling out pre-hire paperwork online.

To find out more about ConversionU and the company’s e-learning solutions, visit

About ConversionU

ConversionU offers online driver orientation and on-boarding that improves driver retention, cuts costs, and provides documentation against litigation. In addition, the organization hosts the annual Recruitment & Retention Conference and Conversion Academy provides corporate and recruiter training for carriers -XXX-

Media Contact: Priscilla Peters, VP Marketing & Training, Conversion Interactive Agency, 615-377-2595,

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