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Social Media Best Practices for Tradeshows

Leah Schultz, Director of Social Media

The 2014 Great American Trucking Showin Dallas, TX. is right around the corner. GATS is a great place for professionals throughout the trucking industry to connect. As a fleet, you have an opportunity to connect with all types of drivers, including owner operators and company drivers. For any tradeshow, it is suggested to have a social media game plan. We suggest a three phase approach:

Pre-Show

Visit the social media channels of the tradeshow to see what the organizers and other attendees are saying.

Be sure to identify and follow the event hashtag on Twitter, Facebook, Instagram and beyond.

Make a list of the social media handles of the event organizers, sponsors, vendors and anyone you want to tweet to during the show. You will be glad to have this handy while live-tweeting.

Check your competitor’s feeds to see if they are promoting the event or joining the conversation via social media.

Plan a “social media blitz” that involves publishing posts to Facebook, Twitter, LinkedIn and your blog about the upcoming event.

  • Promote your booth number & location
  • Promote your offers and giveaways
  • Let people know why they should visit your booth. What do you have to offer them?
  • Join the conversation by tweeting to the show’s handle, vendors and other attendees.
  • On Facebook write on the show’s fan page.
  • Pro Tip: Tag the show in your status update. This will cause your post to show up on their wall, giving you visibility to their audience.

Do online networking and prospecting to identify individuals you want to connect with in real life.

  • Pro Tip: identify people who’ve joined the conversation on Facebook or Twitter and then research them on LinkedIn. A cold call can turn into a warm nock with a little online networking and lead nurturing!

Show Time

Live-tweet and post to your social channels during the event.

  • Pro Tip: Don’t forget about the after-parties!
  • Pro-Tip: Don’t forget about Instagram! It is the perfect place to showcase photos and video!

Take lots of photos! Be sure to get a good variety:

  • Your empty booth
  • Team photo of everyone attending from your company
  • Your customers & potential new customers in your booth
  • Shots of your clients’ & vendors’ booths
  • Live action shots of your staff interacting with visitors
  • Shots of your swag and giveaways
  • Pro Tip: On-the fly video is a great way to source high quality content. Don’t worry about using fancy equipment; your smartphone will work just fine!

Follow along with the event hashtag. You will be surprised what you learn and who you can meet. You can also keep up with what your competitors are doing!

Post-Show

Publish posts thanking the event organizers and sponsors.

Be sure to follow and “like” any new customers, prospects, vendors, etc. that you met at the show.

Write a blog post recapping the event.

Join the conversation by connecting in the following places:

Official event hashtag on all major social networks: #GATS

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