That’s a Wrap for Day One of R&R 2020
The 17th Annual Recruitment and Retention Conference started out on a great note. The morning sessions were filled with energy and excitement. Jared James kicked off the conference with revolutionary ideas about how carriers can connect with their audience through social and digital media. His session encouraged carriers to stand out in the crowd with their truck driver recruitment efforts.
ACM and CMA award-winning singer/songwriter, Jimmy Yeary, took the stage to keep the energy flowing. Yeary took the crowd on an empathy journey, putting the attendees in the driver’s shoes. With the help of the attendees, Yeary wrote our own industry’s song through the eyes of a truck driver.
Following the first two general sessions, attendees could choose from various workshops. In Workshop 1, called “Why Your Search AND Social Media Driver Advertising Work Better Together,” attendees gained insights on the importance of how online search campaigns work hand-in-hand with social media advertising campaigns to deliver quality leads. In “Driver Retention Game Changer: Unlocking the ’Why‘ Behind My Carrier’s Driver Turnover,” Scott Dismuke, Director of Agents for Professional Driver Agency, shared data from thousands of conversations with drivers. Dismuke shed light on the “why” behind most of today’s driver turnover and retention issues carriers saw in 2019. In Workshop 5, called “Making the Connection: Does My Perspective of What’s Important to Drivers Match the Reality?” attendees got the chance to hear insight directly from the drivers themselves. The professional truck driver panel shared their perspective and explained what is important to them during the recruiting and retention process. Other workshop sessions were: “How Carriers are Winning at Recruiting by Improving Driver Retention and Fighting the Battle of the No-Show Epidemic,” “What’s Next for Driver Pay,” “Connecting Drivers with Their Next Great Opportunity Through Artificial Intelligence & Machine Learning,” and “Hiring Students & Former Military Drivers in Today’s Employment Market.”
The highly anticipated luncheon featuring Chris Spear, president and CEO for the American Trucking Associations (ATA), focused on developing the workforce in transportation. Spear shared insight on the action ATA is taking in 2020 to help support carriers with the struggles they face when it comes to recruiting and retaining drivers. In the last general session of the day, attendees heard from a panel of leading industry experts led by Steve Sichterman, VP Client Services for Conversion Interactive Agency. Important data was shared related to the economics of the trucking industry, the labor market, and transportation job seekers. The panel shared an in-depth analysis of the current driver market, behavior, and perspective.
Attendees will end the first busy day with a little fun. Beginning at 7 p.m., a dinner and concert will begin, featuring Anthony Orio and the Goodfellers. We are excited to see all of the attendees at Kid Rock’s Big Honky Tonk on Broadway. This is going to be an incredible event, sponsored by DriverReach and HireMaster. We had a great first day, and we are looking forward to some fun and more learning tomorrow morning.