We take the challenges carriers face in recruiting and retention, and provide solutions through strategy and creative ideas that get the job done.
Tyson had a goal of expanding their fleet by 5% throughout the year in 2018, but that wasn’t the only challenge. The company had a complete branding change, so all messaging and branding had to be revised and updated to be on-brand. And, all of this needed to happen while maintaining a low Cost- Per-Lead and Cost-Per-Hire.
Conversion went to work and placed a mix of awareness, consideration, and conversion strategies to not only increase lead volume for their fleet growth, but also provide exposure for the new brand to the company’s target markets. Building a large top-of-the- funnel audience to remarket, broadening the message, and inviting potential drivers into the new Tyson brand proved successful.
We increased Tyson’s clicks from an average of 6,718 in 2017 to 11,693 in 2018 – this brought drivers in to the new brand, and then with the remarketing strategy, the company overshot their goal of 5% growth and finished the year with four out of five record months for driver recruiting.
Aggressively grow the company’s fleet while targeting the experienced flatbed owner operator market.
A strategic digital and social media mix focused on telling the Carrier One story to attract quality owner operators and drivers interested in leasing opportunities.
45% increase in hires year-over-year.
Expand fleet in an extremely tough driver market by 8 drivers to fill solo positions quickly.
Conversion quickly implemented a tactical marketing plan to engage and attract drivers in the hiring area for the new positions. This included a face-to- face hiring event that provided leads before the event, engagement with potential hires leading up to the event, and post-event communication with driver candidates.
The new fleet in the difficult market was staffed with 8 drivers in less than two weeks, and the fleet continues to grow.
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