We take the challenges carriers face in recruiting and retention, and provide solutions through strategy and creative ideas that get the job done.
Cardinal Logistics, a 100% dedicated carrier, received a new block of business which required 150 drivers to be hired in 17 different locations. Conversion was tasked with accompllishing this recruitment goal within three months.
Conversion analyzed each of the carrier's markets to develop a comprehensive marketing approach. The strategy focused on direct leads using Google Display advertising, search engine marketing, social advertising and marketing, job boards, and performance marketing campaigns.
After one month of advertising, the carrier was able to fill their needs in 16 of the 17 locations (or 88% of total need), with the remaining need filled within two months.
Aggressively grow the company’s fleet while targeting the experienced flatbed owner operator market.
A strategic digital and social media mix focused on telling the Carrier One story to attract quality owner operators and drivers interested in leasing opportunities.
45% increase in hires year-over-year.
Expand fleet in an extremely tough driver market by 8 drivers to fill solo positions quickly.
Conversion quickly implemented a tactical marketing plan to engage and attract drivers in the hiring area for the new positions. This included a face-to- face hiring event that provided leads before the event, engagement with potential hires leading up to the event, and post-event communication with driver candidates.
The new fleet in the difficult market was staffed with 8 drivers in less than two weeks, and the fleet continues to grow.
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