PrePass: Blueprint

As the industry leader and innovator in weigh station bypassing and toll payments, PrePass tasked Conversion Interactive with streamlining their messaging while boosting their brand recognition among professional drivers.

The blueprint campaign, which features a variety of wire-framed trucks and roads, gave the service the unique visual they needed.

The message speaks directly to the advantages drivers are seeking: Save time, fuel and money. Each of the ads have a minimum of other copy points to keep the focus right where it belongs.

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