Red Classic

Red Classic: Employer of Choice

With just five years in business, Red Classic wanted to boost its brand presence and connect with potential drivers and employees throughout the company. To accomplish this, our design incorporated the company logo as a supporting feature behind single-word headlines.

The text treatment of the follow-up subhead mirrors the company name, giving more power to the connection between what the prospective driver or employee sees. The photos, whether of trucks or people, have a slightly softer focus with attention-grabbing use of light.

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