White Paper

We are no doubt in a challenging market for recruiting and retaining truck drivers. Carriers of all sizes are finding it difficult to establish a healthy pipeline of new drivers for their fleet, while retaining their existing drivers to support the freight demands in the market.

Conversion Interactive Agency and Professional Driver Agency have taken questions directly to professional drivers on a wide variety of topics. We gathered insights about everything from what drivers find most attractive in a new driving job, what type of communication they prefer, to where they’re consuming content online and how often/what type of videos they watch on YouTube.

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