With the rise of social media, employer branding making an impact on where potential employees go, and the increased demand for experienced drivers, recruiters need every tool, trick, and tip to get an advantage.
With the average cost-per-hire right now in the industry hitting around $1,000, and competition through the roof, would you agree that it makes sense to spend a little extra time and money to show your current drivers some love?
There was a time when truck driver recruiting strategy was straightforward and simple: place a newspaper ad, or post the job on your company website, and wait for the apps to come in.
With the current driver shortage, it’s more important than ever to let your drivers know they are valued members of your team.
When it comes to tackling the driver shortage, carriers typically focus on recruiting first and retention second.