With unemployment rates just below 4%, a growing driver shortage, and many other factors outside of carriers’ hands, the importance of a diverse media mix focusing on different strategies is needed to ensure that you’re bringing in qualified candidates.
So, what’s really causing the driver shortage, and how can you update your CDL driver recruiting strategies to reflect the current market?
Last week, the Conversion Interactive Agency team took a quick break from creating the mind-blowing client experience to have a little fun.
Let’s start off by being honest: life as a commercial truck driver is tough. Drivers are confined to an 8’ x 8’ cabin for 300+ days out of the year (usually spent alone).